GW price increases in 2026: what went up and by how much

Games Workshop raises prices every year. It's predictable enough that people joke about it being a calendar event, like tax season but for plastic soldiers. The 2026 increases hit in January, and as usual, they weren't uniform — some factions got hit harder than others, and a few products actually stayed the same.

The average increase

Across all affected products, prices went up about 5-8% on average. That's in line with the last few years — GW has been consistent about annual bumps in that range. Infantry boxes saw smaller increases (often $2-3), while larger kits and vehicles jumped $5-10. Battleforces and starter sets were mostly spared, which makes sense since those are designed to attract new players.

Which factions got hit hardest

Newer factions with recently refreshed model ranges tended to see smaller increases — their kits were already priced at current levels. Older kits that hadn't been repriced in a while caught up more aggressively. Space Marines, being the broadest range, had the most individual price changes just by volume, though the percentage increase was average.

Why this matters for buying decisions

If you've been on the fence about a purchase, price increases are a reminder that waiting rarely saves you money in this hobby. GW products don't go on sale at the GW store, and they trend upward year over year. The best hedge is buying from discount retailers — a 15% discount absorbs a 5-8% price increase, and your effective price might still be lower than last year's GW retail.

Check current prices on GrimDealz after the increase goes live. Our scrapers update every 4 hours, so you'll see the new pricing across all tracked retailers within a day.